Swap your clear lip gloss for a cherry or chocolate lipstick, and fall instantly feels brighter. Before the rainy, chilly weather sets in, it is definitely worth refreshing your makeup bag and adding a few lipsticks that can make your look more interesting. Pay attention not only to the shade but also to the finish, because the same burgundy color can resemble either a sheer berry tint or a deep lipstick worthy of a classic movie star.
Which colors should you try this fall?
The fall color palette looks a lot like a bowl of fruit filled with ripe cherries, plums, dark grapes, and cool-toned berries. Alongside them, brown shades inspired by 1990s aesthetics remain popular, as does red, which has become deeper and more restrained.
Here are seven colors worth considering:
- Burgundy with a brown undertone is the darkest option in this selection. To keep your makeup from looking too heavy, leave your eyes almost completely neutral.
- Ripe cherry is lighter than burgundy and works especially well with a softly blurred lip line. Apply the lipstick to the center of your lips and blend it outward with your finger.
- Plum combines red and purple tones. Applied in a thin layer, it resembles a berry tint, while a more opaque application turns it into a noticeable evening accent.
- Cool chocolate brings back the makeup aesthetic of the 1990s. It can be paired with beige eyeshadow and a brown lip liner.
- Chocolate mauve is a brown shade with a pinkish-lilac undertone. It is softer than a pure chocolate color and fits easily into an everyday makeup look.
- Deep pink nude does not blend into the skin, yet it does not create a harsh contrast either. It is a convenient option if dark lipsticks still feel unfamiliar.
- Cool crimson can replace classic red. It looks especially striking with an even complexion, mascara, and neatly defined brows.
Test lipstick near a window rather than under the yellow lighting used in stores. If you cannot apply the product directly to your lips, swipe the tester over the pad of your finger, as its tone is closer to the natural color of your lips than the skin on your wrist.

Matte, glossy, or sheer?
The same color can have a completely different character depending on the finish. Matte burgundy looks graphic and dramatic, while a sheer version resembles the stain left by berry juice. A glossy finish visually adds volume to the lips and makes plum and brown shades appear lighter.
Matte lipstick works best on smooth lips because it tends to emphasize dryness and flaking. A liquid formula makes it easier to create a precise outline, while a long-lasting product will not need to be reapplied after every cup of coffee. If your lips tend to dry out quickly in fall, it is better to choose a creamy or moisturizing texture. For a “just-kissed” lip effect, dab a few dots of lipstick onto the center of your lips and blend them out with your finger.
At BROCARD, you can order wine, berry, brown, and red lipsticks with a variety of finishes. Start with a shade that works well with the clothes in your fall wardrobe, then experiment with different levels of intensity.




